Business transformation is a complex topic. To keep pace with continuous market changes, it’s important to implement corporate strategies that are constantly evolving too. Your goals therefore must be defined, and the transformation steps necessary to achieve them identified, prioritized and communicated.

And this is precisely the point where many companies struggle to translate their vision into an action plan. What they usually lack is a connector that ties theory and practice together.

A goal without a plan is just a wish.

Antoine de Saint-Exupéry

Roadmaps are the means of choice here. They are used to translate goals into concrete and communicable plans. Without one, your goals will hardly be achievable and your teams will likely struggle to pull together.

In this blog post, we’ll walk you through the ins and outs of strategic roadmaps. We share our key best practices on the topic and provide you with the necessary inputs as you create your strategic roadmaps to ensure the success of your EA initiatives.

What is actually a roadmap?

A roadmap is nothing more than a documentation of the steps that need to be taken in order to achieve your transformation goals. It clearly shows how and in which sub-steps your objectives are to be achieved. Roadmaps are created when strategic planning is carried out and when the results are to be visualized clearly. Thus, a roadmap is the visual result of your strategic planning process.

What is the purpose of roadmaps?

Roadmaps serve to communicate the developed strategy – the necessary implementation steps. And they can be leveraged for communication at all levels: from individual employees to affected business units and business management. They are used to create a unified understanding  of the necessary transformation stages.

Roadmaps are a central source of information that sets out the vision, direction, priorities and progress over time. They typically consist of a series of requirements that need to be implemented.  Those requirements are then often combined into milestones, for overview purposes.

Roadmaps give teams and their members the opportunity to formulate concerns, express opinions, and exchange ideas on how to implement the respective goals in an effective way.

Roadmapping is the process through which a roadmap is created, using tools such as our industry-acclaimed EA suite ADOIT. In this process, you typically define steps, milestones and resources, and schedule them for a particular point in time. When doing so, don’t forget to involve your teams and the stakeholders involved in the planning process. If the necessary people are included from the very beginning, they will be less resilient to the upcoming changes as they take place.

What are the different types of roadmaps?

There are few different roadmap variants. What they all have in common is that they represent a series of timelines. Here are some prominent examples from the field of Enterprise Architecture:

Transformation roadmaps

Transformation roadmaps clearly present and arrange strategic topics on a rough timeline, usually in quarters. Typically, the focus is either on departments or the entire organization. Essential requirements are planned for each of these areas, the implementation of which serves to achieve the set objectives.

Application Roadmaps

This kind of roadmap defines the software systems that provide core functions to the company and shows their strategic development planning. At a high level, these include applications such as CRM systems, ERP systems, data analysis systems, etc. Existing software systems are evaluated and investment decisions are made on this basis. Application roadmaps are then created for the implementation that follows.

Capability Roadmap

Capabilities stand for strategic capabilities of the organization. As part of business capability map, these serve as structuring tools. At the top enterprise level, there are 30-50 capabilities. A roadmap can be created for each of them. Typically, the focus is on those capabilities whose improvements can achieve a competitive advantage on the market.

What does a roadmap actually look like?

ArchiMate-based representation

The intermediate results typical for EA are modeled as a plateau. We can say that Plateaus correspond to milestones. Each of these milestones is achieved by closing particular gaps.  This is done by processing identified work packages, typically in the form of projects.

Behind each plateau, there is an architecture, or rather an architectural design, consisting of business processes, data, application components, technologies, etc. The interaction of these elements changes from plateau to plateau by closing the mentioned gaps. This is done, for example, by introducing new software, creating interfaces, introducing or optimizing processes, etc. The last plateau forms the target architecture.

For non-experts, however, the charts are not always as easy to read.

A chart with an example of a Strategic roadmap ArchiMate-based

Example of an ArchiMate-based strategic roadmap visualized in the EA-Tool ADOIT

Classic Kanban style

In Kanban roadmaps, the requirements to be implemented are arranged as cards in columns on boards. This gives all stakeholders a quick overview of the tasks and the degree of implementation. Kanban roadmaps are widely used – not only in IT departments, but also in business units.

The requirements are first defined, prioritized and evaluated and then usually assigned to quarters defining when they should be executed. Each card shows the status of the implementation: completed, on-track, off-track, not started, etc.

Kanban roadmaps are usually easy to read and foster engagement – which is why they tend to be more popular in practice.

Image of a strategic kanban roadmap visualized in the EA-Tool ADOIT

Example of a strategic kanban roadmap visualized in the EA-Tool ADOIT

Why and how do roadmaps contribute to the success of EA initiatives?

First things first. Many colleagues will be interested in such roadmaps. They become one of the top deliverables of your Enterprise Architecture initiative. Of course, diagrams on the detailed architectures are no less important. However, roadmaps are the ideal entry point into your architecture transformation. If they are not too detailed, many of your colleagues will recognize them as a central point of reference.

Quick-wins for successful roadmapping

  • Make your roadmaps easily accessible to everyone on the company intranet.
  • Keep the roadmap up to date. Outdated metrics will hurt credibility and confidence in your roadmap. Your roadmaps will not be recognized and will not be used. Don’t stick to the roadmap when the vision has changed. External influences often make it impossible to achieve the goal. This is when the roadmap has to be adjusted.
  • Nevertheless, don’t change the roadmap too often. Otherwise, it will lose credibility and transparency.
  • Create transparency regarding who is involved in the roadmap and how the roadmap is created. This creates trust.
  • Allow for feedback and participation in the creation of your roadmap. This creates a sense of togetherness. They will have to contend with much less resistance.
  • Underpin your roadmaps with detailed architecture designs. Keep in mind though: these should only be visible after a drill-down.


To sum it all up, a strategic roadmap is the missing link that transforms a vision into an action plan. It can help plan how to achieve a business transformation goal, while also being the preferred way to communicate key objectives and next steps with all key stakeholders. With sufficient transparency, timeliness and the right level of detail, a strategic roadmap becomes your most important deliverable for Enterprise Architecture initiatives.

If you need help with creating a strategic roadmap for your goals, don’t hesitate to get in touch with us. Our experts are happy to support you with your roadmapping efforts.

Master strategic roadmapping together with us.

Get the industry proven
EA tool.

Get our weekly updates.

Never miss the freshest content.

"*" indicates required fields

Send me latest scoop on...
Terms & Conditions*
This field is for validation purposes and should be left unchanged.